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An RSS Feed Inside of Your HTML Page

By putting the contents of an RSS 2.0 feed into an html web entry we allow data consumers to get to data using a technology that they're familiar with.

Credit for Hiding Concept

Thanks to Bob Wyman and his Structured Blogging approach to hiding XML within Html using a SCRIPT tag. This makes sense to us and we've adopted it here.

Why Embed RSS in Html?

We already embed this data in RSS feeds. Why in Html too? Mostly for search engines and aggregators who operate on the link level instead of the RSS level. As the web evolves they'll be able to find more and more richly structured content behind pretty web pages.

Here's how it looks:

<script type="text/xml">
<!-- This is the entry represented as an RSS 2.0 feed. It is encapsulated inside of a script tag. -->
<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:entrydata="http://www.reger.com/about/specs/entrydata.rddl" version="2.0">
<channel>
<title>joereger.com
... rest of feed...
</script>

See It in Action

To see it in action, visit this page and view the source. In fact, any entry on this site has an embedded RSS feed.

More on datablogging:

• See how easy it is to Add Custom Fields to a Log
• Graph your custom data
• Build advanced search queries using your custom data fields.
• Learn how to publish your custom custom data using RSS
• See how data is published by embedding RSS in Html
• Read about structured blogging support
• See log types represented as XML Schema
• See how advanced data searching and graphing work together to allow powerful data mining.