Anil believes that web logs and original content can combat the best efforts of the Search Engine Optimization (SEO) industry. Interesting concept. I'd certainly like to see web logs win, given my unbiased involvement in Reger.com... a... well... web logging service. Okay, so maybe I'm not unbiased.
I wonder what Dave and Brian over at 360i think about all this. I've always relied on them as the experts. And so does the industry. They speak all over the place and truly know what they're doing. They're the ones that give the industry a good name.
Anil's plan is to get a bunch of folks to write up entries with the term Nigritude Ultramarine. This is part of a contest that somebody's putting on.
I just did a search and a blog seems to hold the number one spot on Google. Interesting. I think it all comes down to momentum. Some things take off in the blogosphere. Other things don't. And its rarely predictable which ones do.
Which is wonderful. Human nature... what's important to all of us... isn't predictable. As soon as you think you know what is important you're likely to be proven wrong.
Uncovering what people want requires a conversation. Two ways. Interaction.
Ok, I'm sufficiently off-topic here. What was the topic? Nigritude Ultramarine? What the hell is that?
Oh, made up word.
So, the SEO industry has a bunch of tricks like keyword placement, bridge pages, masquerade domains and the like. Bloggers have, well, friends. Connections.
Anil made his post moments ago. My RSS aggregator picked it up. I'm typing random thoughts. And soon I'll link to him and use Trackback which should put a link from his entry to this one. In theory, the Nigritude Ultramarine web expands quickly.
One thing bloggers should do is link to and Trackback to pages other than just Anil's.
I think. My thought is that we want to create a wide sweeping web instead of a hub and spoke.
But maybe I'm wrong. Maybe it should be a hub and spoke. Maybe Anil needs to get his one page to the top... not just a web log to the top. Because he has to prove that he can determine which link goes to the top.
So, ignore that last idea. But the point behind it was that bloggers can create very horizontal webs quickly. This is what makes PageRank's algorithm give a page value.
Let me ammend my initial recommendation. We *should* link to each other. But we should also make sure that any linkage we do *includes* Anil's page. That way his URL will get "credit" for being part of another horizontal sweep of the blogger web.
And I haven't done much SEO lately, but I seem to recall that back in the early days of the web using sex-related words helped. I think it may hurt now, but I'll try it out just for the heck of it.
From the movie Old School: -Mitch: ...and all I want to do is get some Xxxking sleep.
-Beanie: Whoa. Whoa. Why the F-ing? Why in front of the kid? All ya gotta do is say "earmuffs" to him, and you can say "Xxxk, Xxxt, bitch."
-Frank: Cock. Balls.
-Beanie: Ok, I'm just proving a point. You don't have to celebrate it Frank.
Interesting contest. Can't wait to see the outcome.
Post-Ironman Melancholy