Saturday, 10 Sep, 2005 Reger.com Meeting

Got together this morning with Lance Weatherby, Ashish Mistry and John Broadus to talk about Reger.com. We bounced around a good bit which is something I can generally avoid in meetings, but the end result was acceptable and productive. Meeting agenda included below:

Goal:
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How to spend 40K budget to get 200K revenue in 4 months?

Rules:
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No bad ideas: this is not an operational meeting... it's an idea meeting.
Time: 9AM - 11PM core meeting + opt-in extended time
John must leave at 10AM

Possible Activities:
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Continue to familiarize Lance, Ashish and John with Reger.com.
Business milestones discussion.
Ashish & John enterprise sales approach
Lance consumer approach
Reger.com demos
Powerpoint reviews
DARPA review

Sales Resources:
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Lance Weatherby's consulting firm
Ashish Mistry
John Broadus
Lead generators like PointClear
My time, father's time, step father's time, sister's time

Revenue sources:
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Consumer pays for Pro
Consumer pays for storage
Consumer pays for bandwidth
Consumer pays for support
Consumer sale (download & self-install)
Advertising model (simple banners)
Advertising model (log-specific sponsorship)
Advertising model (RSS, podcast)
Enterprise sale (download & self-install)
Enterprise sale (installation)
Enterprise sale (licensing)
Enterprise sale (support)
Enterprise sale (culture consulting)
Enterprise sale (hosted community, pl)
Enterprise sale (custom software development)
API freezing fees
OEM integration licensing fees
Depersonalized data brokering

Concerns:
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Do enterprise sales distract us from the long-term goal of a consumer model?
If no enterprise sales, can we grow revenue from consumers directly starting today?

Business Milestone Proposal:
=====================
0 - 4 months: Use $40K to get $200K in revenue
0 - 6 months: Angel round $600K
0 - 12 months: Enterprise sales to consumer aggregator market (newspapers/magazines/radio)
12-18 months: Venture round $4-8M
12-24 months: Consumer market focus
28-48 months: OEM integration push

Product Milestone Proposal:
====================
1 month: downloadable version
2 months: high quality user templates
3 months: XML Schema limited support
6 months: Xforms or other support
9 months: developer plugin program
12 months: open source olap engine integrated