WIN Products Sports Clothing Conversation

A conversation for new dNeero client WIN Products. They make the high performance sports detergent that actually removes the funk from my stuff after I wear it for weeks and store it in the Garbage Can on Wheels:



This convo's designed to open the discussion with bloggers... to get them thinking about sports clothing. From here we move towards more product-specific concepts and then to the product specifically. Along the way, of course, we work with WIN to respond to the feedback that bloggers provide.